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Kid and family friendly events to explore while visiting NYC for the Super Bowl

NFL & Toys"R"Us Kids events at Super Bowl 2014
NFL & Toys"R"Us Kids events at Super Bowl 2014

Kids of all ages love the Super Bowl and the littlest fans have not been forgotten during Super Bowl XLVIII week. In addition to visiting Super Bowl Boulevard (you must register to walk through the Boulevard), the 60 ft. Toboggan (there are height requirements) and many of the FREE cool signings and events at Macy’s; there are some touchdown-tastic opportunities, hosted by the NFL and at the Toys “R” US flagship store, planned for the family and especially the kids.

NFL Activities


The NFL Rush Zone will take place in a heated, tented space where kids can step into the animated world of the NFL and learn more about the Guardians who protect the NFL and all 32 teams. NFL PLAY 60 which is the NFL’s biggest kid’s movement is in town to show kids how to stay active and healthy in any weather .These events are for boys & girls ages 6-13.

The Rush Zone is open daily from 12PM - 10PM daily and the NFL PLAY 60 Field experience will be open from 12PM - 5PM daily. Both will be in covered tents. Location: Between 34th & 35th streets

TOYS“R”US® Events

From Wednesday, January 29 to Saturday, February 1, Toys “R” Us Times Square will host a series of family-friendly events in the days preceding “the big game” at their flagship store in Times Square on 44th Street and Broadway.

January 29, 2014 - February 1, 2014

Madden NFL 25

The World’s Greatest Toy Store® will host demos of Madden NFL 25 by EA Sports on Xbox™ One kiosks, NFL sticker album collections by Panini and NFL RUSH ZONE trading card games, as well as football-themed cookie decorating and photo opportunities with Geoffrey the Giraffe.

The Sweet Side of the Super Bowl

Kids can decorate football-themed cookies and have a photo opportunity with Geoffrey the Giraffe. Scoops“R”Us™, the flagship store’s in-house ice cream shop located on the Lower Level, will also offer ice cream flavors inspired by the Denver Broncos and the Seattle Seahawks throughout the week.

In Store Appearances

There will be scheduled activities, including visits from ISH and ASH of the NFL’s animated series, NFL RUSH ZONE: Guardians Unleashed on nicktoons™, as well as the PEEPS mascot, who will be on-hand to distribute complimentary t-shirts and tasty treats to customers. Football fanatics can show team pride by participating in trivia contests, designing a rally towel or having their faces painted with team colors.

Friday, January 31, 2014

12pm – 2pm – Crayola Fun

Crayola will host a special event where pint-sized fans can make their very own rally towel to cheer on their favorite team. Using Crayola Marker Airbrush and Crayola Fabric Markers, kids can create a complimentary, personalized team towel to show their spirit at every game.

3pm – 5pm - Topps® Trivia Games

Sports fans can put their skills to the test with a series of themed trivia games about past and present NFL players, notable games, and current Super Teams hosted by Topps®. Football buffs who can answer will have the opportunity to win prizes, while supplies last.

Saturday, February 1

11am – 3pm - Legendary Comic Superstar Todd McFarlane

Grammy/Emmy-winning Producer/Director Todd McFarlane, best known as the creator of Spawn and the creative visionary behind McFarlane Toys, will visit Toys“R”Us Times Square to meet with fans of the artist’s popular collectible figures. The first 400 customers to purchase either the new, exclusive McFarlane Toys Joe Namath NFL Legends or Eli Manning NFL Super Bowl figure at Toys“R”Us Times Square, while supplies last, will obtain a ticket to meet McFarlane and receive his autograph (no rain checks).

Virtual #GeoffreyBowl Field

Fans are encouraged to join the conversation across all social media channels by using the hashtag, #GeoffreyBowl. Beginning today, the company will share a series of football-related content, including in-store event information, nostalgic game moments, “couchgating” tips, gameday superstitions, trivia and countdowns on the company’s official Facebook page (, Twitter (@ToysRUs) and Instagram (@ToysRUs). And, throughout the month of January, the company will pin fan-favorite toys and accessories to its “Football Fanatic” pinboard on Pinterest.

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