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Kick off Small Business Week with FREE Marketing Workshops


Tuesday, May 20th 10:00am - 3:00pm

2 No Cost Workshops at MWD in Downtown Los Angeles to

Supercharge Your 2014 Online Marketing Strategies:

Mobile Marketing Strategies Workshop 10AM

Social Media +Pinterest Sells Workshop 1PM

When: Tuesday, May 20, 2014 10:00am - 3:00pm

Where: Metropolitan Water District of Southern CA - 700 N. Alameda St., Los Angeles

Hosted by: Tailor-Made Advertising, Constant Contact Local Expert

Parking available

Please bring a business card for admission.

Presenter: Liz Harsch of Tailor-Made Advertising (Constant Contact Authorized Local Expert)

Join us for Two Valuable Workshops and a Networking Lunch!

  • 9:30 am - 10:00 am Registration/Networking
  • 10:00 am - 12:00 pm Mobile Marketing Strategies Workshop
  • 12:00 pm - 1:15 pm Networking Lunch (For purchase in cafeteria or brown bag)
  • 1:30 pm - 3:00 pm Social Media That Sells! Workshop

Mobile Marketing Strategies Workshop (10am-12pm)

Today, many consumers are using mobile devices to learn about what they need, take steps to assess their options and make purchase decisions. Small businesses and nonprofits who start embracing mobile now will be the ones best able to compete. Learn how to adapt to this mobile transition so your company won't get left behind. In this workshop we'll be covering:

  • Why you can't ignore mobile even if you think your customers aren't using it
  • How mobile impacts your reality for small businesses and nonprofit organizations
  • What you can do today to become more mobile-friendly & maximize your market

Social Media Plus Pinterest Sells Workshop (1:30-3:00pm)

Social Media is the new Word Of Mouth advertising. Learn to understand the value social media can bring and how to make the most of your time and strategize using these tools. We'll cover strategies and today's best practices to get the most out of your social media activities, including why 21% of Pinterest users have purchased through PInterest (the most direct response social platform yet). Learn:

  • What social media marketing really is and why use it
  • Introduction to social media channels and how to evaluate what’s right for your business or organization
  • How small businesses are using these low-cost tools to gain visibility, develop relationships and drive sales and response
  • How to create good content for your social media marketing campaigns and time management
  • How to balance social media marketing with email marketing and your other marketing efforts
  • How Pinterest has become the #1 direct response social media platform to date and how to use to achieve your goals!


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