For generations inquisitive young minds have asked the burning question that all parents dread. A question that leaves many moms and dads stumbling to find the right words to carefully, and sometimes creatively, navigate the most delicate of situations.
On February 3, with more than 100 million people watching, Kia Motors America (KMA) will tell the story that hasn't been told as a flustered father shares an epic tale with his curious young son from behind the wheel of the new 2014 Sorento CUV.
Scheduled to air in the fourth quarter of Super Bowl XLVII and directed by Jake Scott, "Space Babies" reveals the existence of a faraway planet known as "Babylandia" and follows infant boys, girls, dogs, pandas and more on their journey to Earth to join their new families.
After taking it all in, the curious child begins to offer an alternative theory passed on by a friend but his quick-thinking father calls upon UVO's voice-activated jukebox feature to hurriedly change the subject and survive another day in the adventures of parenthood.