Kia Motors America has released their Super Bowl commercial ahead of schedule in anticipation of this Sunday's big game. Super Bowl commercials are anticipated with nearly as much enthusiasm as the game itself, so if Kia and Mercedes-Benz' early releases are any indication, we should either prepare to be shown even more commercials than normal (though, with the ever-present focus on cars, beer and Doritos), or we might actually have to watch more of the game.
Kia's commercial features their brand new, 2014 Sorento Limited and is entitled "Space Babies", wherein Kia tackles the age-old and awkward question that all parents must, at some point, endure from their children: "Where do babies come from?" The commercial is adorable, and is heavily steeped in CGI. It also features an innovative way of distracting a child when no other means will do.
The protagonist is a nervous father who relies on his dramatic imagination and the voice-command capabilities of his Sorento Limited's UVO eServices navigation system to conjure up an answer to his young son's dilemma. Dad's story involves that mystical place that all parents know about ("Babylandia") where babies of all species are brought to this planet in a stork-like but almost Armageddon kind of way. Adults watching will recognize that this scenario is rather similar to that of when sperm meet an ovum, only more kid-friendly.
Kia uses an innovative way to connect the technology in its new line to that of an every day need. Kia is also known to be an affordable brand for parents or people on a similar budget, so it is easy for someone in a similar situation to relate to this spot. In this way, Kia has a knack for appealing to a broad customer base.
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