KFC restaurants in China are caught in the perfect storm with the bird flu for sales to fall. Chicken imported from China tested positive for the bird flu or the H7N9 avian influenza, according to the Bloomberg Business Week on Jan. 28.
This has prompted a ban on live chicken sales in Shanghai for the next three months and Hong Kong has also banned live chicken sales for the next three weeks. Zhejiang province is ready to halt chicken sales in their cities too, which just racks up more of a scare for the folks in China, who probably won’t be in the mood to eat chicken.
This is one of the busiest times of the year for the KFC Chicken products in China due to the Chinese New Year which is celebrated on Jan. 31. Chicken sales soar for this holiday, usually, but there is no telling what might happen this year after the bird flu was found in the chicken imported from China.
KFC has 4,400 restaurants in China and not only do the locals go for chicken around the holiday, but people eat the chicken year round. Then there's the tourists who also look for the finger-licking-good poultry product. The chicken business for the KFC restaurants are good in China, but the bird flu could change this as the news spreads.