It’s true that Google is continuously making changes in its online search algorithms but it hasn’t taken away the importance of keywords from SEO. While stuffing keywords unnecessarily in the text of your website or blogs is not the highly recommended thing to do, it is still important that you make the best use of them to come and stay on top. There is no other way for people in the world to search for a website on a search engine other than typing keywords. This means you have to focus and work on keywords to improve the ranking of your website.
It’s obvious that you must have a good idea of keywords and how they work in order to make the most of them. This is the purpose a keyword position tracker is designed for. This tool lets you check the keywords and your ranking against those keywords on the search engine. There are many other features that help website owners in improving the ranking of their websites but the most important part is entering a keyword along with the URL of your website and knowing where your website is ranking on the search engine for that particular keyword.
Keyword position tracker can be purchased online if you are serious about using keywords to come on top. However, you can easily find a free keyword rank checker on the website today if you have just started to run a website and cannot afford to pay for the software. This free keyword rank checker can be found on many websites as a web application. You will be asked to enter the URL of your website and the keyword(s) you want to check your website’s ranking against. The free tool allows you to enter multiple keywords as well.
Most free online tools will allow you to see the ranking of your website against a particular keyword on three major search engines, i.e. Google, Yahoo and Bing. You can choose all three simultaneously or the one you want to check the ranking on. A good feature that you will find on many online free tools for checking keyword ranking is the competitor ranking. These tools allow you to enter the URL of your competitor’s website as well so you can check the ranking of your website as well as the ranking of your competitor against your entered keyword(s).
The free keyword position tracker found online will also allow you to enter the zip or postal code if you want to check your local rankings against a keyword. You can also add these rank checkers to your website if allowed by the provider. It is important that you note down the position of your website against every keyword so you know what keywords are performing best for your website. The keywords your website is ranking highest for should be the ones you should focus on. In short, it is best that you work on the keywords that have the highest potential to put your website on top rather than working on all the keywords.