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Kevin Shine and Hustle Simmons host pre-holiday charity event at Velvet Lounge

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As temperatures plummet in the Midwest, hearts are warmed with charity and giving. The F.I.R.M’s Kevin Shine, invites Chicago to share gifts and talents for a worthy cause. On Monday, December 23, he is hosting the "Business as Usual" Panel & Charity Showcase. All proceeds will benefit two great organizations, Pacific Garden Mission and For The People by The People. They service people seeking food, shelter, clothing, medical, and dental care to build a better community.

The festive evening of philanthropy will start at 8 p.m. with the "Business As Usual" Panel. Panelists include some of Chicago’s most notable music industry veterans:

Percy Brady, Grammy Winning Producer

DJ Terry Hunter, Internationally know Producer

DJ Lee Farmer, Master of the Mix

Radio Station WGCI DJ’s: Jamal Smallz, Phantom and V- Dub.

This charity event will also feature, for the first time, a local music showcase featuring the best up-and-coming talent in the Chicago metropolitan area. Additional acts will be added to the 2013 Business as Usual Charity Showcase, including the possibility of a surprise guest. The lineup, curated by Hustle Simmons, features a diverse collection of artist, ranging from music industry veterans to emerging talent. This event targets individuals, who are seeking to excel in the music business. This is an opportunity to come out and enjoy an evening of great information and entertainment. This charity event is open to the public for anyone interested in music.

“We all must work together and embrace the idea of giving back,” said Kevin Shine, event founder and music consultant. “If we all come together we will make a huge difference in the lives of those affected by adversity and provide a platform to be heard for the striving r&b, soul and gospel singers/songwriters. Anything I can do to raise proceeds for these organizations I am doing, but I can’t achieve it alone.”

The Business As Usual Charity Event will take place on Monday, December 23, 2013 at The Velvet Lounge, located at 67 E. Cermak Rd in Chicago, IL. 60613. Doors Open at 7 p.m. The event will convene from 8 p.m. until 12 a.m. The admission is free, though donations of nonperishable food to benefit local food depository Pacific Garden Mission or money will be gratefully accepted. The monetary donations will also be accepted to For the People by the People via Sun Trust Bank deposit or PayPal the email is ftpbtpnonprofit@gmail.com. Please contact the event organizer via email to make an in-kind contribution or to learn more about various ways to give.

Since 1877 Pacific Garden Mission, has been a refuge; providing food, shelter, clothing medical and dental care to less fortunate people at its South-side Chicago Location.

Founded in Memphis, TN, For The People By The People’s mission is to seek, highlight and support other organizations, create opportunities and programs that will help balance a healthy lifestyle in order to build a better community.

Native of Chicago, Kevin Shine, is the visionary for the event. Kevin is known for his extraordinary contribution and helping many up and coming artists as well as established artists like Kanye West, Da Internz and Kevin Shek'spere Briggs just to name a few. As an A&R consultant, Kevin Shine also worked with R. Kelly on the Grammy nominated “Untitled” album, helped with the signing of Jacob Latimore to Jive Records and recently worked with Grammy Award Winners Ann Nesby and Kim Burrell.

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