Appearances by NASCAR Sprint Cup drivers Dale Earnhardt Jr., Brad Keselowski, Clint Bowyer and Michael Waltrip will highlight a two-week media tour which begins Tuesday in Detroit. The blitz, announced Monday by NASCAR officials to showcase the new Gen-6 cars, will culminate in Daytona Beach Feb. 13-14 in advance of Daytona Speedweeks.
The multi-city media blitz, which is designed to introduce the 2013 NASCAR Sprint Cup Series Chevrolet SS, Ford Fusion and Toyota Camry to America, will give fans an opportunity to see the new cars the Sprint Cup drivers will race this season. The cars are designed to resemble those the fans will see in dealerships.
The Gen-6 features body panels unique to each manufacturer that better represent their production counterparts – effectively putting the word “stock” back in stock car racing for 2013.
“Manufacturers, teams and drivers have praised the Gen-6 car in terms of both performance and styling,” said Steve Phelps, NASCAR senior vice president and chief marketing officer. “All of us are eager to share their enthusiasm with media and fans across the country as we prepare to open the 2013 season with The Sprint Unlimited and the Daytona 500.”
The Sprint Unlimited will kick off Daytona Speedweeks on Feb. 16. The race will be without current NASCAR Sprint Cup champion Brad Keselowski and runner-up Clint Bowyer, since neither is a pole winners from the 2012 season or a previous winner of the Shootout. The Sprint Unlimited was previously called the Bud Shootout.
Speedweeks will end with the Feb. 24 running of the Daytona 500, which will have multiple storylines this year, including the exit of Dodge from the top series and the battle for Rookie of the Year between Danica Patrick and Ricky Stenhouse Jr.