Crown Royal will become the primary sponsor for the No. 17 Roush-Fenway Racing Ford in 2010 the team announced Tuesday. The company had been a sponsor aT Roush since 2005 and will now move from the No. 26 of Jamie McMurray to the Kenseth team.
DeWalt Tools announced last week that they would be ending their sponsorship of Kenseth and the No.17 at the end of this season. 
With the move Jamie McMurray and his team currently have no home, though it’s widely anticipated they will move to Yates Racing; a move that has yet to be finalized.
"With the conclusion of the contract arrangement with Crown Royal, Roush Fenway Racing's Cup driver lineup will see Greg Biffle, Carl Edwards and David Ragan joining Kenseth to round out our four approved entries,” said Roush Fenway Racing president Geoff Smith.
NASCAR had mandated several years ago that Roush-Fenway pare down its teams from five to four by next season.
"I worked with Diageo's Smirnoff ICE brand back in 2003 and we developed a great relationship,” said Kenseth. ”They were a part of our championship season and we were able to take part in a lot of really cool promotions and events to promote messages associated with responsible drinking. I'm really looking forward to representing Crown Royal and continuing that great work."
In 2005, Crown Royal entered the sport, as sponsor of the No. 97 team and in 2006 became sponsor of Jamie McMurray and the No. 26 team.
"We will miss Jamie [McMurray] as he has been an amazing partner both on and off the track taking our 'Be a champion. Drink Responsibly,' campaign to new heights,” said Dan Sanborn, senior director of corporate relations for Diageo. “We were lucky to have him as part of our team and whatever sponsor aligns with him will have a great person working on their behalf. We wish him well.”
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