This past Saturday, August 23, Jaguar took over the Hamptons and brought along a fantastic group of Jaguar owners, tastemakers, media and social influencers to experience the hottest car of the summer, the Jaguar F-TYPE. Additionally, there were a handful of beautiful vintage Jaguar E-Types being driven by their owners in the rally, giving guests a true look at how the design of Jaguar cars has progressed over the years. Twenty seven Jaguar F-TYPEs and E-Types embarked on a one-of-a-kind journey throughout the Hamptons, curated by Andy Duncan, creator of the notorious Bull Run rally. The 2015 Jaguar F-TYPE Coupe is the brands newest two-seat all-aluminium sports car. The F-TYPE is Jaguar’s halo product and the Coupe has been seen across all the major cities, including the Hamptons, when it came to market earlier this summer.
The Hamptons Road Rally took drivers on a sweeping driving tour of the region’s topography covering approximately 50 miles and 2.5 hours of drive time. Participants began their journey at the highly acclaimed Parrish Art Museum in Watermill, along with a private tour of their collection. From there, participants drove to the beautiful Mulford Farm Museum in East Hampton, and finally to the recently renovated Watch Case Factory in Sag Harbor where their British fashion partner, Thomas Pink was fitted and gifted guests with customized shirts to take home with them.
The event culminated with a perfectly British finale cocktail reception at Topping Rose House in Bridgehampton, where guests enjoyed cocktails and hors d'oeuvres, and were the first on the East Coast to see the F-TYPE Project 7.
The New York/Tri-state area is an important market for Jaguar and the Hamptons is really one of the top places to be during the summer months here in the U.S. Thousands of influencers, taste makers, entrepreneurs celebrities and other VIPs regularly spend their summers here or travel to the area on weekends for various events. With the launch of the all-new F-TYPE Coupe this summer, it was clear that this was the place Jaguar wanted to be and the right group of people to engage for the brand.