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Kelly Osbourne is the new face of Material Girl clothing

Kelly at the Art Of Elysium "Heaven" Gala 2011
Kelly at the Art Of Elysium "Heaven" Gala 2011
Neilson Barnard/Getty Images

It was just last year that Madonna's junior clothing line, Material Girl, made its debut with Taylor Momsen as the cover girl for the ad campaigns. However, it looks as if the company chose to go in a different direction after the announcement that Kelly Osbourne will become the new face of Material Girl. Kelly's rep confirmed the announcement in a statement, "Material Girl is thrilled to confirm that Kelly Osbourne is the new face for 2011. We will be sharing all the details on this exciting new campaign in the coming weeks". Kelly's own personal style has evolved over the years as she has grown up. Currently the star is a co-host for E! "Fashion Police".

The clothing line, sold exclusively at Macy's, features clothing and accessories ranging from $12 to $70. The pieces from the collection are young, with a rocker-chic style. Taylor Momsen, during last years promotion described her take on the line. "It was such an honor to be chosen by Madonna and Lola. Madonna is the original Material Girl. She's the one who did it for herself and did it to the fullest and -- without using profanity -- she said, 'This is who I am, and this is who I'm going to be' and she stuck to that all through her reinventions"

Be sure to check out the Material Girl blog for some fun fashion tips and inspiration, and then head to your local Macy's if your looking to find some funky pieces to your wardrobe.

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