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Kelly Osbourne and Wheat Thins Take over Times Square

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Kelly Osbourne and Wheat Thins took over New York City's Times Square to launch the new Wheat Thins Popped.As a long time fan of Wheat Thins, Osbourne just had to get in on the action. As you may know, The Fashion Police co-host is living a healthy lifestyle and better way to incorporate whole grains into your diet, than by snacking on Wheat Thins!

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At the red carpet event, there was a Wheat Thins Popped sculpture made from over 400 balloons. Fans across the world had the opportunity to pop one of the balloons by tweeting using the hashtag #PoppedWheatThins. During the special "snack hour", Wheat Thins Popped invited New Yorkers and visitors alike to partake in the ultimate snack break to commemorate this special occasion.Wheat Thins definitely made their mark in Time Square.

Wheat Thins Popped is available in three varieties - Sea Salt, Sour Cream & Onion and Spicy Cheddar, adding a bit of flavor to the afternoon snack break.