Pinterest now offers rich pins for business accounts which automatically update information for article, movie, recipe, and product pins. The new function is a timesaver, and it eliminates the need to manually update each pin or post new pins with the updated content. Rich pins always display the most-current information for pins because they are updated from the meta data that is placed on a business' webpage. So if a business is having a sale or decides to raise its prices, everything on Pinterest is synched to what currently exists on the website.
Article pins enable pinners to pin articles along with their headlines, descriptions, and author credits. Product pins display current prices, availability, and where products can be purchased. Recipe pins allow pinners to all information related to preparing a recipe such as ingredients, cooking times and temperatures, calories, and serving portions. Movie pins list reviews, ratings, and names of cast members.
Pinterest provides clear instructions for those who are comfortable editing HTML webpages (or their developers) to create rich pins. The steps for creating rich pins are:
- determine which type pin will receive the rich text application,
- determine the method for embedding the content,
- select the fields that apply to the content that will be offered,
- place meta tags on website, and
- validate and apply rich pins.
The rich pins will then appear on the business account's boards.
To prevent content from appearing as rich pins, businesses can opt out by inserting a meta tag within the head section of the HTML markup of the webpage. This meta tag can be found on the rich pins page.
Pinterest rich pins make it possible for pinners to receive information about business pins by proving data such as news headlines, prices, and ratings in real time. To learn more about rich pins and other business tools visit the Pinterest Business Blog.