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Keep kids safe at dusk with reflective backpack

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Many parents and pedestrians believe just wearing white or bright colored garments increase the chance of being seen at dusk. But with more accidents occurring at night than during the day, according to the National Transportation Safety Board, wearing garments that incorporate reflective materials is necessary to truly stand out. With the help of 3M, a leader in reflective technology, L.L. Bean is making it easier than ever to ensure your kids remain the brightest on the block by offering apparel and accessories like the Deluxe Book Pack that incorporate 3M Scotchlite Reflective Material.

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“Whether walking to school, shuffling through a parking lot, or just waiting at the bus stop, it’s important that kids are always seen and safe,” said Dawn Heagren, global consumer segment manager in 3M’s Performance Safety Materials Business. “And while styles are bound to change every week, items like backpacks are staples that stay with them every day. That’s why making the simple choice to choose a style with reflective material can make a world of difference and increase the likelihood of avoiding an accident.”

Products like the L.L. Bean Deluxe Backpack, a favorite for over 25 years, offer cool, classic options that integrate 3M's Scotchlite reflective material in subtle, yet effective ways that appease parents’ safety concerns while satisfying their children’s fashion desires. The new reflective backpack sells for $39.95.

3M, with more than 70 years of experience in reflective technology, understands the importance of providing innovative solutions to help increase kids’ chances of being seen while walking to and from school activities. So now parents can keep visibility in mind as they equip their kids with the materials to not only stand out in the classroom, but to be the brightest on the block.

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