Lifted's brand new single "Held Under" is an amazing post-hardcore anthem, and the new lyric video does the song justice. Social Media is such an important part of any career these days, especially in the music industry, and lyric videos are a wonderfully useful guerrilla marketing tactic for bands. They are certainly a smaller undertaking than a full music video, and they save on the costs as well. And, is there any better way for a fan to connect with a bands music and message than reading along while the song plays? The answer is no. In the digital age and things like CD booklets containing lyrics being relics of simpler times, lyric videos are a key for any unsigned artist trying to expand their reach. For artists looking to expand their reach, their presence, and to just stand out from the crowd should take notes from Lifted on this one.
The one word of caution for lyric videos would be do not mistake this guerrilla tactic for an excuse to be lazy. There is still a quality level to be aware of when creating lyric videos, and the one Lifted did is case and point. "Held Under" is a brand new track and the lyric video is out right now, and you can check it out here and make sure you take some to check out the band's Facebook Page. While you are there, make sure you like the page and show my hometown boys some love. Feel free to comment on the video on Youtube and/or here!