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KDMF and Del's Lemonade hope to ice out impaired and distracted driving

Bruce DeLucia, President of Del’s, and Mike Granieri, General Manager help ice out impaired and distracted driving
Bruce DeLucia, President of Del’s, and Mike Granieri, General Manager help ice out impaired and distracted driving KDMF.org

Del’s Lemonade is synonymous with summertime fun in Rhode Island. The family run company began in Naples, Italy back in 1840 and since then they they have become the Ocean States most popular frozen treat. Starting today you may notice a difference in their popular yellow and green trucks in the form of a message to please drive responsibly.

For the second year in a row they are helping to ice out drinking and distracted driving, teaming up with the Katie DeCubellis Memorial Foundation, “We are excited again, about Del’s support for the KDMF this month,” said Meg DeCubellis, “and we are happy to partner with them by having our KDMF magnets on the Del’s trucks. Del’s is such a well-established iconic Rhode Island brand and so many people associate good summer memories with a delicious Del’s lemonade.”

Driving under the influence and distracted driving is a dangerous epidemic on America's roadways. According to the latest Centers for Disease Control statistics in 2010, 10,228 people were killed in alcohol-impaired driving crashes, accounting for nearly one-third (31%) of all traffic-related deaths in the United States.In 2011, 3,331 people were killed in crashes involving a distracted driver, compared to 3,267 in 2010. An additional, 387,000 people were injured in motor vehicle crashes involving a distracted driver in 2011.

Those startling statistics have propelled Rhode Island businesses and organizations to team up with the KDMF. AAA Southern New England, Almeida Plumbing, Big Blue Bug Solutions, Del’s Lemonade, Munroe Dairy, SeaScape, Wesco Oil, Yard Works are all participants for the second year in this campaign to help keep the roadways safe.

“The auto magnet program has been very successful and it is a simple way to remind motorists to drive responsibly,” said John DeCubellis, the Executive Director of the KDMF. “As a result, this year, the KDMF is fortunate to again partner with several respected and conscientious organizations to help encourage motorists to drive responsibly and hopefully, continue to save lives! It is truly a team effort that we hope will continue to have a strong, positive effect throughout this State and beyond!”

John and Meg DeCubellis know first-hand of the devastating toll impaired driving can have on a family. October 29th, 1999 a drunken driver killed thirteen year oldKatie DeCubellis. Since then, the Foundation has strived to raise awareness about the dangers of driving under the influence and distracted driving.

Each month one or more establishments will place the KDMF magnets on its vehicles helping KDMF to encourage the public to take notice. The goal is to raise awareness and also thank the organizations who are all so willing to donate some space on their vehicles.To date, The KDMF has awarded more than $300,000 in scholarships, prizes and donations. For more information log onto www.kdmf.org.