Katy Perry, just like Beyonce, Cindy Crawford and Michael Jackson have done in the past, has partnered with a soda company and is getting called out for it. A number of consumer advocacy groups are running a full-page ad in ‘Variety’ this week asking the singer to stop marketing Pepsi to children.
Michael Jacobson, the executive director of the group, says, “It’s a sad story that some of the best known celebrities in the country are encouraging their young audiences to drink beverages that are bad for their health. We’re focusing on Katy because she’s so popular with young people.”
Katy Perry, who is currently promoting her new album, ‘Prism’, is the first celebrity that the consumer advocacy group is taking aim at. But their ultimate goal is to call her out so that future celebrities are less likely to sign deals with soft drink companies. Perry, currently dating John Mayer, is extremely popular with kids under the age of 16, who make up nearly half of her 45 million Twitter followers (according to Demographics Pro).
So what does the ad say? "Being popular among children brings with it an enormous responsibility. Don’t exploit that popularity by marketing a product that causes disease in your fans."
“One in three children is overweight or obese,” says Jacobson. “And consuming one additional sugary drink a day raises a child’s risk of becoming obese by 60%. Although Perry hasn’t signed a long-term endorsement deal with Pepsi, she has partnered with them at the recent Video Music Awards and her film, ‘Part of Me 3D’.
Katy Perry’s representatives declined to comment, but a spokesperson for Pepsi, Andrea Foote did make a statement saying, “We have a long history of responsible advertising and marketing practices, including a commitment to not direct our advertising to audiences comprised predominantly of children under 12.”
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