In addition to having "Kissed a Girl," Katy Perry has hyped a shopping cart's worth of products, from Popchips to Pepsi. Now some consumer advocacy groups have decided to publicize their pique at her Pepsi promotional ties by purchasing a full-page ad in Variety, reported USA Today on October 20.
"It's a sad story that some of the best-known celebrities in the country are encouraging their young audiences to drink beverages that are bad for their health," says Michael Jacobson, executive director of Center for Science in the Public Interest (CSPI). "We're focusing on Katy because she's so popular with young people."
Other celebrities who promote sodas range from Beyoncé to Shaquille O'Neal, and Jacobson hinted that the group plans to razz other superstar hawkers in the future.
The ad created by CSPI says: "Being popular among children brings with it an enormous responsibility. Don't exploit that popularity by marketing a product that causes disease in your fans."
Jacobson notes that one in three children is overweight or obese. So how much damage can just one soda do? He cites statistics showing that drinking one additional sugary drink a day raises a child's risk of becoming obese by 60 percent.
So will the one-day ad make a difference?
"It may depend on how big this blows up," says Noreen Jenney Laffey, president of Celebrity Endorsement Network. "Ultimately, I'd be surprised if people turn down these multimillion dollar deals."
In a similar attack, CSPI recently slammed Shaquille O'Neal as spokesperson for First Lady's Let's Move program. Their reason: He has his own line of sugary drinks. Read about Shaq and his sugar attack by clicking here.