Katy Perry has spent much of the year dominating the music charts. In addition to topping the charts, the singer has also spent much of her time traveling the world for performances and appearances. Yet, according to an April 3 story by The Huffington Post, it seems that the “Roar” singer is about to get a lot busier with the release of another single.
Katy Perry took advantage of the popular hashtag of #tbt (throwback Thursday) to reveal that the cover for her next single, “Birthday,” would feature a picture of a young Katy Perry and her sister. Along with the picture, the singer posted a message formally announcing that “Birthday” would be the next single release from her hit album, Prism.
"In honor of #TBT may I present the cover of my NEXXXT single, BIRTHDAY” - Katy Perry
In the image, Perry is clearly visible but her sister’s face is blurry. While the image of a young Katy was sure to delight her fans, she showed her marketing savvy by making a deal with her fans.
IF you would like to see my sisters amazing face/pose get #BIRTHDAY trending to the top & I will UNLOCK the genius with you... Hahahahahaha” - Katy Perry
Not surprisingly, #birthday quickly started trending, and the singer edited the picture to reveal her sister's face.