Kate Upton is moving her career into the elite category.
Upton has already made a big splash in the world of fashion, having been featured on the cover of Sports Illustrated. Though she is still a teenager, Upton's appearance on the annual swimsuit issue has propelled her into the spotlight of inspiring careers and the offers and opportunities have been pouring in.
It would be easy for her to exchange her newfound fame for a quick buck, but Upton appears to be going about her business with a view towards lasting a bit longer than the proverbial fifteen minutes.
Upton was one of a select group of models chosen to take part in an elite fashion show in Cannes, France. The show was put together by the former French Vogue editor-in-chief Carine Roitfeld and supported amfAR's Cinema Against AIDS charity.
Upton stood out from the crowd in a group of celebrities that attended the event, including the likes of Milla Jovovich, Janet Jackson, Kirsten Dunst and Kylie Minogue. The difference, of course, is that Upton was there to work, not to watch. Yet, the press treated her like a celebrity as she made an impression above and beyond that of her runway contemporaries such as Lindsey Wixson, Karolina Kurkova, Jourdan Dunn, Edita Vilkeviciute, and Toni Garrn.
Judging by the response, Upton could well have chosen to simply attend the event and she might have received the same amount of media attention. However, had she gone that route she would not have earned the respect of her peers, nor advanced her career as a model in the process.
Upton's decision was clearly the right one to make. Tempting as it might be to take the easy road to success by riding the wave of one's past glory, Upton's future is even brighter as a result of her choosing to continue to try and elevate her career through hard work.
So while Upton's name may currently share the headlines with Kim Kardashian, who thrilled Cannes simply by "showing up," if we had to wager on which of the two will still be making news for years to come, our money is on Upton.