Sports Illustrated model and cover girl Kate Upton’s Mercedes-Benz Super Bowl ad is just as one would expect; sexy. But is it too racy for television? The Parents Television Council thinks so. According to a Jan. 23 Daily Mail report, the council told the publication that the car commercial isn’t selling cars, it’s selling sexual objectification.
The new ad, which is scheduled to run during the Super Bowl features the model preparing to wash the new Mercedez-Benz 2014 CLA. In the 90-second teaser posted on the internet, Upton rocks a black tank top and cutoff jeans, and blows bubbles at the camera.
“This ad [reinforces] for millions of wives, daughters and sisters across the country that you use your sex appeal to get what you want,” a spokeswoman for the council said. “If anything, this ad proves that we’ve regressed rather than progressed over the last several years.”
While the council believes this is too racy for television, others reportedly feel it is not racy enough, according to the Daily Mail. In a sure sense of you can’t please everyone, one internet commentator writes, “Mercedes, you German bastards i wanted a wet t shirt and i didn't get it, your [sic] tacky and i hate you.” Another wrote simply, “Fail.”
Fans can judge for themselves when the ad debuts during the Super Bowl on Feb. 3.
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