The news that Kate Upton replaced Katie Holmes as the new face of Bobbi Brown Cosmetics first surfaced in March. As promised the awaited ad campaign featuring the blonde bombshell has just surfaced according to E! News on Friday.
Bobbi Brown Cosmetics introduced Kate Upton as Katie Holmes’ replacement in March, and Bobbi Brown deemed it is the 22-year-old’s confidence that makes her beautiful, along with youth, curves, high cheekbones and a flawless face. The summer ad campaign with the Michigan beauty was slated for July and E! News has the first photos. Upton’s debut promotion pushes Bobbi Brown’s Surf and Sand Collection for “effortless beauty all summer long” using soft, sandy, and neutral tones that replicate the beach, summer skies and sunsets for eyes, cheeks and lips.
According to People the month of March landed Kate Upton a partnership with Express and Bobbi Brown Cosmetics, replacing the 35-year-old Katie Holmes as the makeup brand’s latest celebrity spokesperson. But even the gorgeous Kate Upton uses a bit of makeup to create her flawless look. As part of her introduction to “confident beauty,” Bobbi Brown has detailed the cosmetics used on the supermodel for consumers to shop the look, which includes corrector, concealer, skin foundation stick, sheer finish pressed powder, bronzer, blush, lipstick, lip-gloss, brow kit, eye shadow, gel eyeliner and mascara. Even perfection gets a little, or in this case a lot, of help ladies.
Besides a classic look, Bobbi Brown “admires women who create their own rules” and was “naturally drawn” to Kate Upton “because she’s a maverick who has carved her own path to success,” the makeup giant revealed in a statement. Other than Katie Holmes, Upton is only the second celebrity to represent Bobbi Brown Cosmetics. The statuesque beauty told Vogue she loves the makeup because it is “so light, and I am such a Florida girl that it just goes along with my lifestyle.”