Kate Upton ice bucket challenge time has finally arrived. Upton recently completed the ALS ice bucket challenge with beau Justin Verlander and has helped bring additional attention to the cause. As reported by Yahoo! News on Monday (Aug. 18), this has been used as a way to draw attention to amyotrophic lateral sclerosis disease (ALS) and help work toward a cure. Many people have come to know it as the disease that Lou Gehrig suffered from back in the 1930s.
A lot of celebrities have started participating in the challenge, where someone is tasked with either dumping a bucket of ice on their head or donating $100 to the ALS Association. The idea is to raise awareness for the cause and it seems to be working. Some people decide to just donate money, some decide to just dump the ice water on themselves, and others do both. The challenge is then issued to other people, typically through a video of the challenge being completed.
Enter the Kate Upton ice bucket challenge, where the model and Detroit Tigers starting pitcher Justin Verlander take part in it all. They took turns dumping the ice water on each other before extending the challenge to other people that they know. The trick and attraction here, is that many people on the internet want to see a Sports Illustrated cover model getting doused with cold water. That alone has caused this initiative to be spread even further in the online world.
The whole idea has gone viral and anyone that spends a lot of time on social media has likely seen dozens of these videos. Facebook has them all the time now and a new celebrity seems to pop up every few hours completing the challenge. The idea has succeeded in bringing much-needed attention to a dangerous disease and many people around the world suddenly know exactly what the acronym ALS actually means now. The next step is to find a cure.