It looks like a baby can't stop the Kate Middleton effect. Just a few weeks after giving birth, the proud mommy debuted in the royal family's first photo post-baby. Kate was radiant as usual and wore an orchid draped dress from Serephina Maternity. The brand has seen a whopping 400% increase in sales since the Duchess began wearing the label last spring.
This isn't the first time Kate has caused a dress to sell out. In the fall of 2010, the Issa dress in blue she wore sold out within a week. Issa has since gained a large audience in the United States that prompted a collaboration with retailer Banana Republic. This line launched just a few weeks ago and was a hit for the Gap Inc. store. Kate is also a fan British label LK Bennett. The brand is her choice for footwear and they have opened stores throughout the United States to meet the demand stateside.
If you're still jonesing the Serephina Maternity dress, rest assured the brand is looking to ship new dresses on September 16th. This is just a few weeks away, so we're sure it will be a sellout hit once again.