bareMinerals has tapped Kate Edmonson to be their new face for their next generation platform for their “Be a Force of Beauty” campaign. The “Be a Force of Beauty” platform was first started in March 2011 with a blind casting and this was similar since it was her voice on the radio during an NPR interview that inspired bareMinerals to contact Kate Edmonson for the campaign.
The “Be a Force of Beauty” platform was started to showcase forces of beauty and women that inspire and captivate people by sharing individual inspirational stories. With this platform, bareMinerals hopes to reach a larger audience to share these stories of discovery and inspiration. With Kate Edmonson as their new face of the “Be at Force of Beauty” platform, bareMinerals hope to continue with this platform.
Kate Edmonson, a native Texan and jazz singer first came onto the music scene in 2009 with her self funded mainly cover songs album Take to the Sky. Her second album, Way Down Low, which came out in 2012 consists mainly of original work and was funded through a Kickstarter campaign.
"I was struck by bareMinerals' genuine passion to empower women through their makeup line," says Edmonson. "I find that bareMinerals message around being your beautiful self from the inside out affirms my belief that our true greatness comes from what is already within us."
Kate Edmonson will begin her appearances on social media outlets this March as well as coming out in special events involving bareMinerals which include free downloads of selected songs, special live performances at bareMinerals stores, meet and greets and so much more.
For more information please go to the bareMinerals website at www.bareMinerals.com.
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