Santa Monica, California-based celebrity beauty licensing company, BOLDFACE, has announced the launch and expansion of Kourtney, Kim and Khloe Kardashian’s makeup line to CVS pharmacies beginning March 2013. In a move to increase consumer visibility, BOLDFACE will showcase the company's newly launching products on power-wing units, strategically placed in the beauty areas of the nationwide chain.
The full launch assortment by the three sisters includes four unique mascara offerings, Joystick long lasting moisturizing lipstick and Honey Sticks wild honey flavored lip gloss. All products bring a luxury feel and quality to the mass customer, with exquisite formulas to emulate the eyes, lips and complexion looks for which the Kardashians are famous. All products were specifically formulated and designed to share Kourtney, Kim and Khloe's love for high quality beauty products and to make them available at very accessible prices.
"We are proud to have CVS as a launch partner for the Kardashians' brand," stated the company's CEO, Nicole Ostoya, "and we look forward to providing whatever efforts are needed for maximum success."
BOLDFACE is a Santa Monica, California company founded by beauty industry veterans Nicole Ostoya and Robin Coe-Hutshing, beauty industry veterans. For more information go to visit www.boldfacegroup.com.