Kansas City-area author Robin Blakely describes her book, PR Therapy, as one that is overflowing with field-tested entrepreneurial know-how that decodes the intimidating world of promotion while addressing the questions that most often paralyze those new to publicity, such as:
- What if I am too late?
- What if no one likes my product?
- How can I start networking?
- Can I get by on a shoestring budget?
Her book explores the importance of harnessing personal energy before, during, and after embarking on a promotional journey. From identifying market segments and picking the right promotional strategies to booking live events and designing branded communication tools, this fresh look at public relations offers a variety of easily customizable promotional strategies for any type of organization.
- Blakely partners with writers, entrepreneurs, industry experts, and nonprofit leaders to help them identify and accomplish their professional dreams.
She has a background in strategic planning and business development, and has secured and managed promotional placements for clients at print, broadcast, and live venues that have included HGTV, Book TV, The Los Angeles Times Festival of Books, The National Baseball Hall of Fame, Esalen Institute, Omega Institute, the Golden Door Spa, The Hollywood Reporter, ABC World News, Vanity Fair, and more.
Early in her career, Blakely was a news writer who became the producer of a live radio talk show that featured guests such as the vice president of the United States; best-selling authors; NY Times bestseller Harvey MacKay; comedians Bob Hope, Jeff Foxworthy, and Steve Allen; newsman Mike Wallace; astronauts, television personalities, movie icons, and others.