Expanding upon its relationship with G. Love & Special Sauce frontman G. Love, Newport Beach, Calif.-based independent eyewear brand Kaenon showed its second collaboration with the alternative blues/rap artist at the International Vision Expo East eyewear/eyecare trade show at New York’s Javits Center.
Kaenon’s Bluesmaster sunglass, notes company co-founder (with brother Darren) Steve Rosenberg, evokes Ray-Ban’s original Clubmaster.
“The blues guys who influenced G. Love wore them back in the ‘70s,” said Rosenberg. “He’s retro-driven—and he also loves water and the good things in life, and has high standards. We love his music, and he likes our brand and lives the lifestyle.”
Kaenon’s, noted Rosenberg, is a “play hard, work hard” ethic mixing music, sports and lifestyle. Its sports “ambassadors” include Philadelphia Phillies baseball star Ryan Howard and New Zealand yacht racing tactician Ray Davies.
Harry Connick, Jr., Jack Johnson and Eddie Vedder are other music fans of Kaenon product, said Rosenberg.
“We were fans of G. Love, and formed a relationship with him through a friend,” he continued. “Two years ago we brought out the Burnet Special Sauce sunglass, which was inspired by the color of his guitar—a unique black matte—and tortoise. He loved it, we loved it.”
Both the Special Sauce and Bluesmaster frames, Rosenberg noted, are “built the Kaenon way.”
“They’re very lightweight and durable, with an emphasis on function,” he explained. “We fuse design elements and inspiration into high fashion product that’s functional.”
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