K-cup soup, you have to admit that brewing soup from a K-Cup is a concept that your grandmother might have a hard time swallowing. Something’s brewing with Campbell’s Soup and Green Mountain Coffee Roasters, which will show up on the market as Campbell’s Soup for your Keurig in 2014. According to UPI.com on Sept. 5, these two big companies have partnered up to bring the consumer a K-cup full of soup and they'll offer three different kinds.
This is bound to coin a new phrase as the old “soups on” will soon become outdated. The catch phrase of “is it soup yet?,” was first coined back when Lipton hit the market with their dry soup mix decades ago. Now that this new soup will be brewed, instead of boiled or simmered, what will folks start calling it to keep up with the times?
Will it simply be a brewed cup of soup, or will people refer to the instant creation of hot soup, a 30-second cup? Drip soup sounds a bit unappetizing, but you can always just call it what it really is; a hot cup of soup made from forced hot water at a high speed.
The three varieties will include “Homestyle Chicken Broth & Noodle,” according to the statement released by the Keurig Company president. The other two varieties in the works are not known at this time. How are those noodles going to get through that tiny hole in the cup that ultimately delivers all the product out of a Keurig K-cup you ask?
It looks like the folks from Keurig figured out a way for the noodles and seasoning to stay in the cup and cook as the water goes through making the broth. Then you open the cup and pour in the solids into your freshly brewed cup of soup!
This could become a big seller because a hot cup of soup in an instant will be a welcoming addition to the line-up of staples you have to offer on a cold winter’s day. While there’s hot coffee, tea or coco, now you have hot soup ready for the making.
How many times have you made a sandwich and started thinking that a hot cup of soup would have really rounded off this meal? Now all you have to do is basically push a button and you have that cup of soup.
This is the first step for the Keurig Company beyond the beverage. The Campbell’s K-Cup will be in the store next year.