K-Cup soup: Is a new brand of coffee coming from Campbell? Not quite — a “fresh-brewed soup” is instead on its way this 2014 — but Campbell Soup Company’s CEO, Denise Morrison, was in the middle of making herself a hot cup of coffee with a Keurig machine when she realized how great it would be to have some soup with only the click of a button. That question is what is spurring Campbell to create a K-Cup soup, Philly reports this Thursday, Sept. 5.
A K-Cup soup would not only be at the height of convenience for a “fresh-brewed soup” for fans, but would be a great way to combine two already good things into an even better one, Morrison reasoned. The soupmaker recently decided to join together with Green Mountain Roasters Inc., the owner of the insanely popular Keurig coffee machines, and will start selling this 2014 Campbell’s first freshly brewed soup for K-Cup users.
"I've observed the penetration of the K-Cups in the coffee business. It's been really, really popular with consumers in the home and out of home," Morrison said. “I want to incorporate that with our Campbell signature soups.”
Combining the K-Cup with Campbell’s soup (the company standing as the number one soupmaker in the world) has Morrison also hoping to make a big splash with a product that is both convenient and flavorful for soup drinkers. She believes that the new addition, expected to come out late next year, could strongly boost overall soup sales.
Three soup flavors will initially be sold, though only one K-Cup soup flavor — Homestyle Chicken Noodle and Broth — has been confirmed so far. More flavors are believed to come if the product is successful in the U.S. market this 2014.
The product price? Still undetermined as of now, says Morrison, but she hopes to keep it not too much of a stretch from having to buy and brew Keurig coffees.
Would you be interested in a K-Cup soup? How might you like slurping down some hot and tasty Campbell’s Chicken Noodle Soup from the convenient Keurig machine this 2014?