A media company’s PR director, Justine Sacco, tweeted a racist remark right before she boarded a more than 10 hour international flight, according to a Dec. 21 report in USA Today. After Sacco posted her offending tweet, she was completely unaware that a growing number of people online were outraged at the statement.
Going to Africa. Hope I don't get AIDS. Just kidding. I'm white!" Justine Sacco tweeted.
Justine Sacco is the PR director for a media company, InterActiveCorp, which owns prominent websites, such as UrbanSpoon, Vimeo, Ask, OKCupid and The Daily Beast. Sacco was located at the company’s London office when she wrote the tweet, and soon after boarded her flight to Africa.
During her flight, people on various social media websites slammed Justine Sacco for her bigoted remarks. There was even a hash tag, #HasJustineLandedYet, that trended on Twitter. When Justine’s flight landed in Africa, and one assumes she learned what transpired while she traveled, her Twitter and Facebook accounts were quickly deleted.
InterActiveCorp has removed all information of Justine Sacco, and released a statement before Justine landed from her now infamous flight to Africa.
This is an outrageous, offensive comment that does not reflect the views and values of IAC. Unfortunately, the employee in question is unreachable on an international flight, but this is a very serious matter and we are taking appropriate action," said IAC’s statement.
The Internet began to hate on Justine Sacco almost immediately, with untold numbers of tweets, status updates and memes that reflected many people’s negative reaction to the tweet.
One does not simply insult an entire continent … then go there,” stated one popular meme, TheWrap reported.
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