“Justin Timberlake is one of the greatest creative minds in the entertainment industry,” Paul Chibe, vice president of U.S. marketing for Anheuser-Busch, said in a statement.
The brewing company tapped Timberlake as creative director or more specifically to “provide creative, musical and cultural curation for Bud Light Platinum.
“His insights will help us further define Bud Light Platinum's identity in the lifestyle space," Chibe said.
Their first collaboration, a sixty-second ad spot dubbed “Platinum Night” featuring Timberlake's new single "Suit & Tie," will air this Sunday, Feb. 10 during The 55th Annual Grammy Awards.
"I'm looking forward to not only being a part of the creative process,” Timberlake said in a press release, “but in bringing other talented musicians to the forefront as well.
The singer, actor and entrepreneur cuts a wide swath when it comes to business ventures and endorsements. Timberlake launched clothing line William Rast, recording label Tennman Records, home decorating line HomeMint, and in 2011 was brought in to help redefine the struggling social networking service MySpace.
Timberlake is scheduled to perform at the Grammy Awards marking the first time in four years the entertainment superstar will grace the Grammy stage. The 20/20 Experience, Justin’s first studio album in seven years, will be released on RCA Records March 19.