On September 9, Margaret Shkimba, writer for thespec.com, published an article expressing the concern and overall shock she and many others involved with the "Take Back the Night Foundation (TBTN)" experienced once they heard and saw the video, for Justin Timberlake's latest single, "Take Back the Night," off the album the 20/20 Experience.
According to Shkimba, Take Back the Night (TBTN) began in 1975 in Philadelphia in response to the stabbing death of a young woman not far from her home while she was out walking at night. Thirty eight years later, the events from that night has led to an annual march fighting against rape and violence against women in Canada, hosted by the Sexual Assault Centre of Hamilton and Area (SACHA).
Shkimba describes her experience watching the Justin Timberlake, "Take Back the Night" video as a "jaw-dropping surprise." In the video, Timberlake with other male and female dancers are seen performing choreographed dance moves in the streets of New York; in a night club setting and also shows clips of Timberlake's live concert performance. What seems like a typical, fun and full of dance music video to some was all but light and humorous for Shkimba and the Take Back the Night Foundation. Shkimba reports when Timberlake was approached by the TBTN Foundation regarding his infringement on their registered trademark, "Timberlake released the requisite mea culpa: 'I didn't know, I've never heard.'"
The lack of concern and lack of awareness involving the TBTN annual march seems to be what the Hamilton writer is mostly concerned with, stating that after more than 35 years of fighting for the Take Back the Night anti-rape movement to be relevant and "command the headliner billing on the Google hit list," the latest single from Justin Timberlake seems to have already taken and commanded that spot with the search engine, in the short period time that it's been released.
Although Margaret Shkimba believes that Timberlake's single is "not even a remotely useful song," the Foundation itself has accepted Timberlake's apology and plans to continue with this year's march as scheduled on this Thursday, September 12 in Hamilton. Click here for more information on the TBTN March and to read Maragaret Shkimba's full article.