Justin Bieber, one of the most commercially successful recording artists today, fell short when the 2013 Grammy award nominations were revealed Wednesday. That led to a viral Twitter rant from the 19 year-old singer’s manager Scooter Braun. Just as news of his shortcoming at the Grammy’s was sets in, it reminds us that Justin Bieber is facing a run of bad luck lately. He’s been knocked off the top spot for a YouTube record, and for most searched person on a popular search engine website, according to Design & Trend today.
As the list of Grammy nominees was revealed, and Justin Bieber’s name was noticeably absent, Scooter Braun took to Twitter to express his displeasure. Justin did earn two nominations two years ago, but went home empty handed.
“Grammy board u blew it”, Braun wrote, adding, “the hardest thing to do is transition, keep the train moving. the kid delivered. Huge successful album, sold out tour, and won people over”, as reported on Mashable.
The problem is, it seems he’s viewing the Grammy awards from a purely logical position, i.e. record sales. You just can’t apply objective standards like sales volume and popularity to an artistic award.
Bieber’s fourth album “Believe” debuted in June and climbed to number one on the U.S. Billboard 200 albums chart. Two songs of the album, “Boyfriend” and “As Long As You Love Me”, each made it into the top 10 of the Billboard Hot 100 singes chart.
The voting demographic for the awards has historically been older, white and male, as Billboard’s Keith Caulfield tells E! News. But Justin Bieber's songs appeal largely to young women. The Grammy’s also tend to make younger artists wait years for their first trophies.
Bieber fans, renowned for their fervid devotion, understandably reacted to the Grammy snub by tweeting that they plan to boycott the awards ceremony on February 10.
Justin is dealing with some other bad news in his life as well. The young singer has been dealing with some bumps in the road in his personal life, as reports surfaced recently that he and girlfriend Selena Gomez had split.
While it seems they may have patched things up for now, Bieber lost the top spot on two noteworthy lists. Last month Korean rapper Psy overtook him for most-watched YouTube video. Psy’s “Gangnam Style” reached 805 million views, outdoing Justin’s 803 million views for his song “Baby”.
Additionally, Kim Kardashian knocked Justin Bieber from the top spot as Bing’s most-searched person for 2012.
But we shouldn’t feel too bad for the Biebs. After all, let's remember Justin is one of the most popular musicians in the country. He's sold 15 million albums and has more than 30 million followers on Twitter.