Robert Pattinson, the star of the "Twilight" film franchise, has admitted to being bedeviled by such severe dandruff that he has shaken his head to see how much will fall out. There is a joke in here somewhere, if one can make the connection between scalp flakes and the fact that the vampire Edward Cullen tends to glitter in the sunlight. Those unsightly white flakes, that make it seem as if the sufferer is walking around under their own personal snowstorm, can actually be caused by a condition known as seborrheic dermatitis, which in some cases may be caused by a proliferation of a form of the yeast, Malessezia.
A quick Google search will yield some pretty out there home remedies for the condition, one of which includes egg whites, but also cautions using cool water when rinsing the protein out of your hair to avoid scalp scramble. Another is to massage the scalp with tea tree oil, however most reviewers complain about the strong and "weird" smell left from the oil. There are, of course, commercial shampoos available, like Head & Shoulders and Selsun Blue, but while these may work for light to moderate dandruff, they do not do well for severe flaking. Those who suffer from severe dandruff need something more. It may be gross to contemplate a fungus growing on your scalp, but severe dandruff is a condition that can seriously impact self-esteem, and in image obsessed NYC, that is a definite deal breaker.
At a recent luncheon for the Beauty media, at the Four Seasons restaurant on East 52nd Street, New York based freelance hair and makeup artist, Jim Crawford, who has styled the tresses of every A-list celebrity from Giselle Bundchen to Yoko Ono, shared some of the insights and tips he has gleaned over the course of his 30 year career. "Obviously", Crawford said "the trick is to get rid of it. But sometimes it isn't that easy. A lot of models have told me that they are frustrated with dandruff shampoos, because they often strip hair color and undo expensive treatments such as body waves and keratin treatments." "If your problem is run of the mill dandruff", said Crawford "here's what I do and you can do it as easily at home. I pull the hair back and stretch it into a ponytail, covering up any separations or parts where dandruff could really show." "Keep in mind, this doesn't really work with seb derm because it shows a lot at the hairline. If you think you may have this, consider consulting a dermatologist for treatments like Promiseb Complete."
Promiseb Complete is a new regimen from Promius Pharma for patients who have seborrheic dermatitis. The system features Promiseb Topical Cream, a non-steroidal, prescription cream for the treatment of seborrheic dermatitis, and a companion product called Promiseb Plus Scalp Wash. Promiseb Plus Scalp Wash is useful to help loosen and wash away the flakes of seborrheic dermatitis. It is estimated that of the 1 - 3 percent of the general population who have seborrheic dermatitis, up to 95% have scalp involvement. Promiseb Cream has been clinically shown to treat seborrheic dermatitis with complete efficacy and fewer relapses than a low potency corticosteroid in a randomized clinical study. It has demonstrated both anti-inflammatory and anti-fungal properties. Promiseb Plus Scalp Wash, which is only available as part of Promiseb Complete, creates a gentle, yet effective way to cleanse the scalp and remove flaky buildup.
Joining Crawford in the discussion at the luncheon was Victor Caliman, a brand manager from Promius Pharma, who answered questions for editors and writers about Promiseb Complete. One of the concerns was about stripping color, which is a big one for those of us who have to visit the salon every 3 to 4 weeks to touch up color. Caliman assured that this was a priority in the develpment of Promiseb Complete, and also said that it is perfectly acceptable to wash with a favorite shampoo on top of Promiseb Complete, even though the scalp wash does not have an unpleasant or strong odor to mask. Twenty five patients, with mild to severe flaky build up on the scalp, participated in a two week, open study of Promiseb Plus Scalp Wash, using the product approximately twice a week. Some patients left the lather on the scalp for some minutes before rinsing. Scalp Dermoscopy revealed a decrease in the quantity of flakes. Effect on hair cosmetics was rated positive by all patients. Scent and quality of the lather were rated as optimal, and all patients said they would buy the product if it was on the market.
Promiseb Topical Cream is a non-steroidal prescription cream indicated to manage and relieve the signs and symptoms of seborrheic dermatitis such as scaling, erythema, pruritus, and pain. Promiseb Topical Cream is contraindicated in persons with a known hypersensitivity to any component of the formulation. It does not contain milk, wheat, peanut or animal derivatives. Promiseb Topical Cream does contain shea butter, a derivative of shea nut oil. Patients with a known allergy to nuts or nut oils should consult their physician before using this topical preparation. Promiseb Plus Scalp Wash is designed to be used on the scalp or the body. Massage gently upon application to loosen and help wash away flakes. The use of Promiseb Plus Scalp Wash is contraindicated for patients with a hypersensitivity to any of the ingredients. For more information, visit www.Promiseb.com.