Junior Grandmas have trouble finding clothes. When one is a teenager, it’s great to wear trendy, chic junior apparel, As one matures and enters the career or corporate world, it becomes a bit more challenging. But, even in one’s forties and fifties, everyone can still appreciate what can be best described as a dancer’s body or a runway model’s figure. At sixty-something, with five grandchildren and one great-grandchild, wearing a size 7 or 9 becomes a problem.
Junior Grandmas no longer wants to show bare upper arms and knees. They don’t generally want to show cleavage or wear camis, tanks and spaghetti straps in summer. Junior Grandmas shy away from Spandex and rarely buy jeggings or leggings.
They spend their shopping time searching for sleeves and skirts that are a bit longer, necklines that are a little higher, and clothing that is comfortable and affordable.
Junior Grandmas who are also petite, les than 5’2” or so, often have an easier time. There are many lines of clothing specifically for petite women, and the selection in sizes 6 and 8 is generally excellent. Mature women who are 5’7” have a harder time, often finding tailored slacks that are too short and long sleeves that don’t come to the wrist.
Great efforts have been made over the years to offer plus size women and teens incredible selections of trendy chic, corporate and casual wear. It may be much easier to find perfect fits, smarter looks and more versatile pieces in size 19 or 22.
Maybe the next trend will be designer collections for older women who want clean, classic lines and timeless elegance.
Shoes are also difficult to find for Junior Grandmas. They veer away from platforms and stiletto heels and look on slingbacks with skepticism. They want comfortable, low to mid-heel pumps for dress wear and good-looking flats that are not lipstick pink or leopard print for casual wear.
The fashion gurus and designers heard the call of plus size women long ago. More recently, they realized the need for juniors’ plus styles for teens. Hopefully they will someday realize the tremendous untapped market for junior Grandmas.
They will realize that junior Grandmas are often CEO’s and supervisors, professors and professionals, business women and politicians. They will realize that many women would love to have skirt and pant suits in smaller sizes with extra length. When they figure it out, how about adding some classic jeans, cozy sweaters, and lingerie in smaller sizes?
Shopping tips from a junior Grandma:
- Try Kohl’s Apt. 9 shirts, blouses and slacks. They are classic, age appropriate and ideal for career wear. Try one size smaller than you usually wear, since they tend to run big.
- Belk’s Kim Rogers collection is classic, chic and very affordable. Clothing runs true to size, and slacks generally have a 32” inseam, giving you extra length.
- Right now, Walmart has a wonderful selection of sweaters in junior sizes that are bright, stylish, and easy-to-wear for all occasions. The belted cowl in a soft cable knit for $14.97 is especially nice and is available in size 7-9 and 11-13.
- Sears’ Land’s End collection offers timeless looks and classic styles that are appropriate for all occasions and all ages. Slacks run a bit longer and you may want to try one size smaller than usual. The Metaphor collection also has lovely, affordable pieces, especially suited to career and corporate wear.
Watch the video for some ideas on how to add style to your fall outfits. There may be some tips junior Grandmas can use.
As always, maximize your style and minimize your spending~