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Julie Macklowe, Vbeauté, Jetta and fashionable friends "start a riot"

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Julie Macklowe celebrated a double birthday the other night with a "Birthday Riot" around her birthday and the 2nd year anniversary of Vbeauté her Swiss formulated skincare brand that is on its way to becoming an iconic beauty staple.

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Friends braved the snowstorm to make it to Avenue, where Belvedere "V-tinis" kept everyone in high spirits and a fully stocked Glenmorangie "Scotch Lounge" warmed everyone up to the tunes of DJ Theory. A riot was had, as promised, replete with contortionists and cage dancers, but the highlight of the night was the surprise performance from Julie’s favorite new musical artist, JETTA, who flew in from London for the occasion. Hailed as the new “Beyonce meets Adele”, the rising star enthralled glam guests and finance powerhouses that included Amalia and Adam Lindemann, Celerie Kemble, Christian Leone, David and Libby Mugrabi, Dayssi Olarte Kanavos, Eleanora Kennedy, NY State Attorney General Eric Schneiderman, Harry Macklowe, Lava Records CEO Jason Flom, Jill Kargman, Larry Leeds, Liz Swig, Randy and Jan Slifka, Richard Kirshenbaum, Robert Marc, Sally and Michel Perrin, Stacey Bendet of "Alice and Olivia", Stephanie Hirsch, Susan Shin, Vivienne Tam, Yaz Hernandez and Zang Toi.

When asked how she discovered JETTA, Julie said that it was through Lava Records’ CEO Jason Flom, whom she met, of all places, on a plane. Ever since Julie heard JETTA’s rock-ready, soulful sounds with a big pop punch, she wasn’t able to get it out of her head and got the inspiration for her birthday party from JETTA’s single, “Start a Riot”, which caused a ruckus when JETTA self-released it -- within weeks she was signed to Polydor in the UK and LAVA in the US. Everything that Julie does, she certainly does with style – even inciting a riot!

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