Juicy Couture announced today that they have officially launched their new fall marketing campaign and the photos reveal a mini cross body handbag and a top handle satchel which are bound to be highly sought after. The mini handbag and the top handle satchel are two of the many handbag trends found on the fall 2011 runways. While satchels are classic, the cross body handbag has been gaining popularity since the spring season. The new Juicy Couture ad campaign, “Couture is Here” which was revealed today, features a classic satchel and a stunning cross body handbag in fall’s hottest size: mini.
LeAnn Nealz, President and CCO Juicy Couture: “We really wanted to stand behind the couture in Juicy Couture with this campaign so we played more to our fun, glamorous, unapologetic side. We also wanted to showcase the true evolution of the brand’s most iconic item, the tracksuit, styled with modern, ready-to-wear pieces. It’s a fresh, bold look for us-definitely an exciting time.”
The new Juicy Couture ad campaign entitled “Couture is Here” features the fall collection paired with the cross body mini bag. The cross body mini bag is a practical alternative to carrying a small clutch during the day and for evening events. The hands-free feature of this handbag style allows a Fashionista the freedom to enjoy life without having a hand taken up with a handbag.
Juicy Couture is also featuring another of fall 2011’s hottest handbag trends; the double handle satchel. The top handle or double handle satchel is considered a classic handbag style. Although timeless, the satchel is currently one of the biggest handbag styles for fall and is flying off of store shelves as we speak.
The new Ad campaign from Juicy Couture was shot in New York City by Inez Van Lamsweerde and Vinoodh Matadin. Raquel Zimmermann is the model featured in the photos. The ads will appear in the September issues of Bazaar, Vanity Fair, Vogue and Teen Vogue.
The new Juicy Couture fall collection is arriving in stores this month through fall.
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