Southern California local fruits and vegetables are handled by more workers at Juice It Up! this year than last year. The chain shop started in 1995 in Brea to sell healthy fruit smoothies to professionals with an active lifestyle is looking ahead to a full house again, in four states, after its second recovery year filled with sweeping changes.
Ask for the raw fruit juice blends at a bar at the shop on Campanile Way at SDSU, in the west commons or the east commons on the San Diego campus. Southern California juice bar counters were the first to get installed.
Being "truly passionate about all things juiced" has proved profitable for the business that hands out its drink deals in the same markets as Starbucks that added Evolution Fresh juice bars in 2011 and the big payroll Jamba Juice.
The main juice bar installation work was done last year, 2012. Work began in January. And , the chain of franchises that is stable again, even looking for new shop takers on a low initial fee deal that comes with a trainer in store during the start up week, has begun counting crowds. Sales were up last year for the Irvine based business, 15 to 18 percent. Plans to add bunches of shops to the 85 plus count, after massive recession closings in 2008 to 2010, move ahead.
Blend prep and blending work done to make the 100 percent fresh squeezed raw juice that Juice It Up! calls "labor intensive" starts up at near twenty more shops this quarter. Fifty five breaks into the raw juice bar business were planned last year. This quarter, the total gain is set to hit 73.
Customers, eventually, will have a chance to think over the apple, carrot and ginger Rejuvenator or the carotenoid rich Healthy Heart at all 85 plus stores.
More shops that can add Booya! boost protein powder or essential daily vitamins and fiber to a blend are on order for openings.
Fickle customers who do not have lasting juice habits are not the kind the nutritious beverage meal maker is after. Sops have undertook the work of getting customers to join the group of Californians, on the go mothers and college students, who use "juicing" to replace meals with a fresh vegetable or fruit drink. A refillable gift card with a friends bucks on it, that comes with an online balance checker, can get a San Diegan to join those at the bar. The smoothie card redeemable for a free 11th fruit smoothie is an old deal customers can still take. No change needed for a cranberry Seabreeze Squeeze sweetened with orange sherbet that does more than quench thirst.
Living a healthy lifestyle doe not have to be a tasteless experience for the customers. Juice It Up!, a sponsor of the American Heart Association, sells only deals good for the health. A hit drink, to them, is one handcrafted to "maximize the benefits of each ingredient."
The plan is to never wear out on helping Californians live healthier lives in their communities. Making sure locals know the benefits of juice at a health fair is work done courtesy of Juice It Up!. Locals can also sign in to the social online site started up in 2012 to read posts on recipes and ingredients, to know the real stuff that makes the drinks healthy. Juice It Up! delivers the news on juice as much as possible.
Look for a business representative standing elbow to elbow with runners and triatheletes at Race for the Cure in Newport Beach.
Counting calories, as few as 70 in juice blend or a typical 250 in a nonfat yogurt smoothie, not the trendy kind, but the healthy kind, hooks in the customers. One healthy meal in a day fits the active lifestyle. The unhealthy lifestyle, and obesity, "epidemic" can fade out in Southern California.
Burning energy is part of life at Juice It Up!. "Live life juiced" and let others eat cake.
This is the second article in this three article American Enterprise Sequel on Thursdays. To read the first article, read
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To read the last three article sequel, read
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