Judgment calls with perspective clients by Sherri Rosen

Sometimes there are low points in business relationships. Things do not go the way we hope them to, the public isn’t pouncing on the new project, or the economy just stinks. This is normal, and most of us work through these difficult times.

But what happens when you have made a bad judgment call with the type of client you work with? What if you’ve seriously misjudged someone? At first, they seemed honest, down-to-earth, and clear-headed. They were sweet, polite, respectful. They appreciated your approach to business and the work you do, and greatly valued you, the project and your vision.

But what if hopes and expectations were not clearly communicated, and you didn’t know it? What if they were not being up front and honest from the get-go? And what if you say something and it triggers ‘em, and they explode like a bombshell. What if you had no idea what you were getting into. What if…they are psycho?

How do you protect yourself? Can you Google stories about them? Are your contracts with them protecting you and your company? Do you have a good lawyer? What’s your track record with past clients?

When is high time to throw in the towel with the client? When is it time to withdraw? You’ve given it your all. You’ve tried to be accommodating.

It can be difficult to make good judgments on the type of clients you work with, and sometimes what seemed like it would be a good fit, just isn’t. Also, get reference on folks that contact you through any of the social media sites. You really don't know one another except for a certain persona folks put on these social media sites.

There are no formulas for when to end a professional relationship. But there are red flags, signs to watch for. And if you experience more than a few consistently, it might be time to pull up stakes. Sometimes the wisest thing to say is, “I really love the work you do, but I don’t think I’m the right company for you. I wish I were, but I’m not. In many cases if there is a big red light I will not even recommend to them anyone I know and respect. Just wish them good luck and send them on their way.

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, Long Island Older Women's Issues Examiner

Sherri Rosen has had her own publicity firm in NYC for over 11 years, dedicated to giving unique people a powerful voice in the world. ...

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