Skip to main content
  1. Life
  2. Style & Fashion
  3. Fashion Trends

Josie Natori Opens First U.S. Boutique in New York City

See also

This summer, ladies in New York City will have reason to swarm the Nolita neighborhood in search of the perfect lingerie set.

The House of Natori opened up its first ever U.S. boutique on Monday. The dynamic 1,100 square foot boutique is located at 253 Elizabeth Street in Nolita.

Offering the Josie Natori, Natori, and Josie by Natori collections, the boutique features a wide array of merchandise ranging from lingerie to ready-to-wear, and bedding to home accents.

" We are very excited to open our first U.S. boutique and to provide customers with a shopping experience that will bring the Natori East meets West concept to life" The boutique will be a veritable retail theater-art will be brought to life through an ever-changing rotation of products and store designs," said Josie Natori, Founder and CEO of the House of Natori.

" I am eager to invite customers to experience the brand's rich offerings, and we hope to surprise and delight them with each new installment." she added.

Beginning mid-June through mid-July, the curated assortments from JOSIE NATORI and NATORI brands will also debut in the boutique.

House of Natori

253 Elizabeth Street

New York, NY 10012

Store Hours: Monday - Saturday: 11AM - 7PM

Sunday: 12PM - 6PM




  • Tom Petty
    Seven overlooked videos that prove the genius of Tom Petty and the Heartbreakers
    Today's Buzz
  • Gaylord Pickens
    Discover Gaylord-Pickens Oklahoma Heritage Museum dollar days
    6 Photos
  • Yoga poses
    Learn how to strengthen your core muscles with these yoga poses
    5 Photos
  • Baby boomer STD rates
    Sexually transmitted diseases: Baby boomers booming STD rates
    7 Photos
  • Open relationships
    Are you thinking about exercising your option to be in an open relationship?
    5 Photos
  • Medical symptoms
    See which symptoms should cause you to seek a doctor’s attention right away
    6 Photos