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Josie Natori launches a new fragrance: Capturing a bold and captivating scent

Last Tuesday, designer Josie Natori hosted a cocktail party at her pop-up store in Nolita to celebrate the launch of her new fragrance JOSIE. She partnered with the prestige beauty company LUXE Brands to design a fragrance for the vibrant, modern, confident, youthful, and sexy woman. The fragrance is composed of the following elements: Asian Pear, Bergamot, Sampaguita, Freesia, Wild Orchid, Sandalwood, White Musk, and Patchouli. JOSIE is subtly floral with a sexy, bold, and feminine edge. The packaging is beautiful, innovative, and quite artistic with modern black and white columns and a see-through dip tube in JOSIE’s signature red. It’s “beautifully mismatched to achieve a statement of perfect imperfection.” The fragrance and its packaging align very nicely with Josie Natori’s current apparel collection both in color and style.

An inside look at the launch event
Lesley Reider

At the event, guests enjoyed testing the JOSIE fragrance and viewing the packaging, as they were served Prosecco and small bites such as goat cheese toasts and lettuce wraps filled with chicken. Josie Natori was a great host, greeting and thanking guests for coming as well as posing for photos and expressing her excitement for the new fragrance. JOSIE certainly is a beautiful, sensual, energetic, enrapturing, and bold fragrance. It’s available in a variety of products that include 2 different Eau de Parfum sizes, an Eau de Parfum Rollerball, a Body Cream, and a Body Lotion. JOSIE is currently carried at select prestige department stores. Be sure to check it out!

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