A few years ago, while wandering through the pit area at the Daytona International Speedway, the West Palm Beach Motorsports Examiner first got the idea that racing wasn’t all about speed or competition. Posted in the garage, next to the stall for one of the professional race teams preparing for the 24 hours of Daytona, was a simple sign with a profound message. The sign read “driver wanted, sponsorship required.” It was at that moment that racing took on a slightly different meaning.
They say that money makes the world go around, and in racing, it makes the cars go around as well. Any race fan has heard numerous analogies about racing and money, but at the end of the day, it isn’t the analogies that matter. It is the quality of competition that is put on display for the race fans. Without adequate sponsorship, no one can compete at any level in motorsports.
Sure, there have been underfunded teams in the past, but those teams, for the most part, have basically only shown up for the startup money, and then quickly disappeared from view. A team that is fiercely battling to get into the racing game is Josh White Racing. Spearheaded by 22 year-old driver Josh “White Lightning" White, the organization has less than two weeks to raise nearly $75,000 in order to be ready for the Lucas Oil 200 presented by MAVTV at the Daytona International Speedway in February.
According to White, he needs;
- $18,000- Motor For Daytona
- $22,000- For the Super Speedway car for Daytona
- $9,000- Hoosier Tires for Daytona
- $4,000- hotel for the crew
- $4,000 - food for the crew
- $8,000- Travel and payment for the crew
- $1,000 in diesel to get the car down to Daytona
- $4,500 for the transmission for Daytona
- $500- rear end for Daytona
- $1,400- Entry fee's for the car,driver and for the crew
- $2,200- Licenses for the Crew
"I am currently looking for sponsors for the 2014 season and I am trying really hard to get sponsorship for the Daytona ARCA race on February 15th," stated White. "Ever since September I have sent out over 2,500 emails, and it has been tough finding what I need."
In today’s competitive marketplace, a race team has to have not one large sponsor, but multiple sponsors in order to cover expenses. So far, he only has limited sponsorship from Spur Chaser TV, but their contribution is only slightly higher than the one mentioned in White’s favorite film, Days of Thunder, where the sponsor for Cole Trickle’s ride in Daytona only provided just enough money to put their name on the car.
"I first saw the movie Days of Thunder when I was 4 years old, and watched it over and over again, and watched NASCAR on Sundays, and knew ever since then that it was what I wanted to do with my life," commented White. "All my life, I've been striving to work towards that ultimate goal. My dream is to run at Daytona and win at Daytona and be successful in my racing career to work my way up the racing ladder to the NASCAR Sprint Cup."
Josh White plans on competing in several races in 2014, but he needs all the financial help he can get. If you're a small business owner, large business owner, or simply a race fan who wants to donate to a good cause, send him an email. You could be part of something great. Serious inquiries only, please.
For White, racing isn't all about financial gain. It's also about giving back to the community, and to fellow military veterans. The up and coming driver, as well as USMC Reservist recently announced a partnership with Steve Reichert Training (SRT) & Semper Fidelis Health and Wellness, a charity which helps to rehabilitate wounded Marines and get them back into the fight.
"If I get the sponsors I need for Daytona, then I am donating 100% of my share of the prize money to them," White added. "Also, my current sponsor Spur Chaser TV is willing to give a donation, and I might donate more as the year progresses in the ARCA Racing Series."
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