Quite possibly one of the most expensive nights in a child's life is "prom" night. There's money needed for food and flowers, dining and dancing and transportation. For some families and schools prom can mean an event that really burns the family budget. This year Jos. A. Bank Clothiers, Inc. (Nasdaq:JOSB), has pledged more than $100,000 in cash, prizes and free prom gear to students and high schools nationwide through the Jos. A. Bank Prom Rep program.
How does it work?
High school students attending a prom this year can register online to be a Jos. A. Bank Prom Rep. Each Jos. A. Bank Prom Rep will receive a unique ID and coupons valid for $20 off a tuxedo rental for distribution to others. Each referral rental will result in credits for the prom rep. The top four referral generators will win cash for themselves and their schools. The prizes are:
Grand Prize - $25,000 for the prom rep and $25,000 for the prom rep's school
1st Prize - $15,000 for the prom rep and $15,000 for the prom rep's school
2nd Prize - $10,000 for the prom rep and $10,000 for the prom rep's school
3rd Prize - $5,000 for the prom rep and $5,000 for their school
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Students can track their progress online and monitor how the number of referrals for which they have received credit.
In addition to this Prom Rep. program, Jos. A. Bank Clothiers are partnering with PromGirl, the online retailer of special occasion dresses for young women. Any registered Jos. A. Prom Rep can visit www.promgirl.com and instantly win prizes including credits towards prom dresses.
"The Jos. A. Bank Prom Rep program reinforces our commitment to the youth and schools in our communities," said Jerry DeBoer, senior vice president of marketing at Jos. A. Bank. "Additionally, we understand that the cost of attending a prom can be difficult for many families and we are excited to offer students discounted rentals and to share
discounts with their friends." (Press Release)
Online is not the only place where credits from prom attire can be earned. prom reps can visit any Jos. A. Bank store nationwide to browse a collection of more than 40 tuxedo styles, 385 tie styles and 175 vest styles. The prom rep program runs through June 30, 2014. Official contest rules are posted at www.josbankformal.com/prom.
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