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Jorge Cruise concocts new flat belly low-carb diet: 'Whole wheat bread is evil'

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Fitness and weight loss guru Jorge Cruise has a new approach for helping women shed those excess pounds. On Jan. 13, he talked with Katie Couric on her show about how you can enjoy carbs to boost your mood and still lose weight.

Katie told Jorge that as a carb lover, she enjoyed his new book, "Happy Hormones, Slim Belly: Over 40? Lose 7 lbs. the First Week, and Then 2 lbs. Weekly— Guaranteed" (click for details). It's designed to give women the opportunity to indulge in carbohydrates to boost their mood, then shift to a carb-cutting phase to turbo-charge weight loss.

However, although you can enjoy carbohydrates on this plan, Jorge emphasizes that it's not a free ride on the carb train: He believes that to succeed in weight loss, you need to learn to track what he calls "sugar calories" and significantly reduce even healthy foods like oatmeal most of the time.

If you're under 40 or want to lose weight faster, Jorge has written "The 100: Count ONLY Sugar Calories and Lose Up to 18 Lbs. in 2 Weeks" (click for details). And when it comes to this approach, Jorge emphasizes his unique method of tracking your food intake.

"The old way to look at a nutrition label is to see 0 grams of sugar. The new dietary science has shown that not all calories are the same," Jorge said in an interview with Redbook magazine recently.

As a result, "you need to consider the total amount of carbs. If you look at the average piece of whole-wheat bread, it will have at least 20 grams of carbs. You take number and quadruple it to find out the sugar calories. One slice of bread has 80 sugar calories, putting you almost at your daily limit," he says.

What about all the emphasis on whole grains? Wrong, says Jorge.

"If you want to lose weight, whole-wheat bread, couscous, and quinoa are evil."

After studying what works for his own clients (primarily women), Jorge is convinced that "in our world, 80- to 90-percent of women's weight-gain comes from overindulging in insulin-stimulating food."

And the tricky part: It's not always easy to find those sources of sugar.

"And it's not hardcore, straight-up, I-can-see you-in-the-face sugar. They're eating whole-wheat bread. They're eating ancient grains. They're eating black beans. That stuff is horrible."

How much weight can you lose on his diets? Up to 18 pounds in two weeks, says Jorge. And he scoffs at the fact that most health experts recommend one to two pounds each week.

"I think in America we've lowered our standards. If you have four pounds to lose, one or two pounds a week is great. But if you have 30 pounds to lose, and you're losing one pound a week, you're doing something wrong: you're eating carbs," he warns.

"You're eating whole-wheat bread and whole-wheat pasta. You're eating oatmeal with agave nectar and blueberries. It's all sugar," declares Jorge.

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