Fitness expert Jonathan Bailor has partnered with Quest Nutrition to launch a free educational Web health and fitness series based on his New York Times bestseller, The Calorie Myth. The six-part weekly series will provide weight-loss, diet and workout tips to help you look and feel your best.
In an exclusive interview, Bailor revealed how viewers can use insights from "The Quest to End the Calorie Myth" series to dramatically improve their health and quality of life.
Bailor said his six-part Web series is an attempt to counteract some of the blatantly false and unhealthy marketing propaganda spewed every day by Big Food, which spends hundreds of millions of dollars every year to shill "edible food products" that have no redeeming nutritional value.
Science-Backed Weight Loss, Fitness and Diet Advice
"We want to expose conventional nutrition lies and misinformation that prevent viewers from reaching their health and fitness goals," said Bailor. "Sadly, the food we've been taught to eat as children is neither healthy nor balanced. In fact, it's addictive and toxic. We need to counteract some of that propaganda with unbiased messages about healthy eating."
In the first episode of "The Quest to End the Calorie Myth," which begins June 22, Jonathan shows you how to save money while eating healthfully.
On the June 29 episode (“A Calorie is a Calorie”), Bailor reveals why our obsession with calorie-counting is making us fat and sick, and discusses why calorie quality is more important than calorie quantity for weight loss and health.
'We Need to Get SANE About Healthy Eating '
Jonathan, a former personal trainer, has helped hundreds of overweight people lose thousands of pounds and get in the best shape of their lives. He is thrilled to share his expertise for free with a Web audience, who can conveniently view the five-minute videos on their computers or mobile devices.
“We’ve progressed so much in so many areas of our lives in the past 50 years,” said Bailor, who also wrote The Smarter Science of Slim Workbook. “It’s time we do the same with how we eat by moving past obsolete calorie myths and enjoying more SANE whole foods.”
Bailor, who has a decade of experience in nutrition-science research, has been endorsed by top doctors and researchers from Harvard, Johns Hopkins and UCLA. Tom Bilyeu, president of Quest Nutrition (maker of the No. 1 protein bar) is happy to partner with Jonathan to bring educational health programming to a mainstream Web audience.
"There is real nutrition science that shows exactly what happens when we eat," said Bilyeu. "Jonathan Bailor effortlessly breaks down complex principles so viewers can easily apply the truth to achieve a healthier, happier life while enjoying every bite.”
You can watch "The Quest to End the Calorie Myth" on YouTube. The first episode airs Sunday, June 22, at 11am PST/1pm EST.