Every Year, the SF Business Times hosts the Book of Lists party at the Four Seasons on Market Street. The SF Business Times reaches a wide audience, from entrepreneurs to CEOs to all kinds of business people in between. The SF Business Times is a leading business paper that reaches a wide audience and variety of businesses in the greater Bay Area. David Mitroff, Ph.D. and Piedmont Avenue Consulting have taken the opportunity to meet new and interesting business owners and higher up corporate businessmen and women at the Book of Lists Party. Here are a few tips on how to broaden your client base using the SF Business Times Book of Lists.
1. Choose a page that showcases several potential leads that may be relevant to your business, and upload the contact information to Salesforce or any other CRM program that you may use.
2. Create case studies of previous clients who might be similar to the businesses listed, and be sure to include examples of several services provided by your company.
3. Target specific employees from the businesses that you found most compelling in the Book of Lists by emailing or calling them directly. Then, either mention the previous clients your company has worked with or suggest a meeting to discuss what you might have to offer.