What can you do to support breast cancer research? How about play World of Warcraft? Tonight (October 26), hundreds of players will be making pink-haired gnomes on the Scarlet Crusade (US) server for the annual Running of the Gnomes.
So, why should you go? Many people are pledging using the “small change” system, donating anything from a penny to a quarter per gnome. Every gnome running will increase the multiplier, and thus the total donation. Joining is as easy as making a new toon, since the event begins right where new gnomes spawn. The event begins at 7pm EST (4pm PST), but everyone is encourage to get there early so there's time to get tabards for new players and get everyone into the guild.
So come, tell your friends, and even if you're late, you may get there in time for the after-party with Garrosh. There are more details at the Running of the Gnomes website, and you can see how the event turns out on their Facebook page.