Joico was ready to party at their recent LA event at the Sunset Marquis hotel in West Hollywood. Guests enjoyed a tropical filled evening to celebrate Joico's many new partnerships and collaborations. A-list colorist, Denis de Souza, hosted the event that was graced by celebs including Whitney Port and Shenae Grimes- who even played DJ with husband Josh Beech.
Party goers got to hear Souza's latest trend predictions for summer. Including the Sombre, which stands for subtle ombre, and how one can achieve this hot new look. Another component of the celebration was the yearlong partnership that Joico has embarked on with artist, Bella Pilar. A collection of items were previewed of the limited edition products that come as a stylish gift with purchase. The items consist of tote bags, sunglass cases, cellphone cases and specialty kits with Bella Pilar animations.
Even if you couldn't attend here are some fab photos from the event and all the hot new Joico products you can scoop up in stores!