Skip to main content
  1. AXS Entertainment
  2. Arts & Entertainment
  3. Arts & Exhibits

John Van Hamersveld interviews on 'The Poster Show'

See also

In June, the Museum of Art & History (MOAH) in Lancaster, California will open The Poster Show, featuring more than eighty-five posters created by the renowned pop artist and graphic designer John Van Hamersveld.

More Photos

Opening soon after the May event in Huntington Beach celebrating the 50th Anniversary of The Endless Summer film, the large-scale, colorful MOAH exhibition will cover fifty years of Van Hamersveld's remarkable and prolific poster design work.

Van Hamersveld's posters have been created for a wide range of clients – designed for everyone from the Venice Beach art scene to the NYC Cooper Hewitt Museum. Inspirational poster art filling the MOAH walls will include his famous psychedelic 'Hendrix Pinnacle' poster for the Shrine Auditorium event, his iconic 'Pinnacle Indian' poster for Jefferson Airplane, his Chouinard posters (with imagery later incorporated into the 2013 and 2014 Venice Clinic Art Walk posters), his 2005 Cream reunion poster for Eric Clapton, his 2009 HeadBlade posters for product retail promotion, and much more.

In this recent interview, Van Hamersveld describes the importance of creating posters, saying, "it's the packaging that grabs the attention and quickly communicates with the consumers." He adds that, as a combination of typographical elements and graphics, "a poster design can be both eye-catching and informational, and posters are used for many purposes" in communicating a message.

While studying at Art Center in the early sixties, Van Hamersveld created 'The Endless Summer' poster, an image that internationally exploded and continues to travel the world. A surfer himself, Van Hamersveld deeply connected with the concept and applied his classwork to create the vivid, unforgettable imagery.

He mentions that 'The Endless Summer' poster "uses the word-image metaphor principle to connect the images with the title treatment for the movie." He continues, "the abstract photographic image of the surfers as standing figures on the beach, the day-glo color inks, the geometric shapes defining the sky, the sun on the horizon - all abstract to assume the reality of the metaphor that captures the whole idea."

The Poser Show exhibit at the MOAH will occur from June 21 to October 1, 2014. For more information, visit: www.lancastermoah.org

Advertisement

Today's top buzz...

  • La Toya Jackson
    La Toya Jackson hits the club in music video for 'Feels Like Love'
    Music Buzz
  • Kliff Kingsbury
    Italy's Vincenzo Nibali wins the 2014 Tour de France
    Video
    Today's Buzz
  • Johnny Manziel
    Here's why there is no need for Jonny Manziel to apologize for his offseason partying
    NFL Buzz
  • Guys and Dolls
    Guys and Dolls at the PACE Center: Community theater at it's finest
    Camera
    15 Photos
  • Cheap Trick
    Cheap Trick brings an explosive set of hits to Phoenix on their U.S. tour
    Camera
    20 Photos
  • Most Wanted Man
    'A Most Wanted Man' shows Phillip Seymour Hoffman at his best
    Camera
    14 Photos

Related Videos:

  • Today in Rock: July 28
    <iframe width="420" height="315" src="//www.youtube.com/embed/Zc_JcGuH5Z8?VQ=HD720&amp;allowfullscreen=true&amp;autoplay=1"></iframe>
  • Starlight Theater light up with 'The Sound of Music"
    <div class="video-info" data-id="518039980" data-param-name="playList" data-provider="5min" data-url="http://pshared.5min.com/Scripts/PlayerSeed.js?sid=1304&width=480&height=401&playList=518039980&autoStart=true"></div>
  • Gann Brewer: ‘Peddlers & Ghosts’
    <iframe width="420" height="315" src="//www.youtube.com/embed/RJ1d-frMBfk?VQ=HD720&amp;allowfullscreen=true&amp;autoplay=1"></iframe>